Snowball: launch a newsletter that generates 400,000 in annual sales

6 September 2023
Portraits

Newsletter

Good news, resources, and job opportunities: discover all the latest updates from the H7 community in your email inbox.

Find out what Yoan Lopez, founder of Snowball, France’s most profitable newsletter, has to say.

In 2020, Yoann Lopez launched Snowball, a newsletter dedicated to personal finance. In just a few months, his community grew and he began monetizing his content.

Just two years after its launch, it raised 1.6 million euros from its readers, a sign of the confidence it has built up among its users.

Today, Snowball has over 50,000 subscribers and generates annual revenues of €400,000.

In this episode, Yoann shares the story of Snowball and his tips for :

  • Create content and manage a writing team
  • Federating and leading a community
  • Raising funds from users
Image
Julien Marbouty

Newsletter

Des bonnes nouvelles, des ressources et des jobs : découvrez toute l’actualité de la communauté H7 dans votre boîte mail.