Discover Adrienne de Malleray’s career path: from journalism to environmental transition.
Before co-founding Genesis, Adrienne de Malleray worked for 15 years as a journalist with the Canal+ group. This experience has shaped his taste for quality information: accessible to all, synthetic and actionable.
Born into a farming family, Adrienne embarked on her entrepreneurial journey in 2019, working alongside Devialet co-founder Quentin Sannié.
With Genesis, they aim to create a common language between industry and farmers, with a central tool for measuring and rating the health of cultivable soils in France.
In this episode, Adrienne shares her tips for :
- Align your personal convictions with your career path
- Define the problem you are addressing and anticipate your customers’ needs
- Provide quality information to all your stakeholders (customers, partners)
- Use regulations to develop your business
Selena Miniscalco
