Developing an app that users love

26 July 2023


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Happn and Mapstr: these apps accumulate millions of users worldwide thanks to a strategy that positions them as lovebrands among their competitors. Read what their managers have to say.

In this episode, Karima Ben Abdelmalek – CEO of Happn – and Sébastien Carron – founder of Mapstr – share their feedback and advice for :

  • Understanding user needs
  • Stimulate organic growth by creating authentic content
  • Adapt to cultural differences between users in different countries
  • Monetization challenges and strategies for B2C start-ups
Julien Marbouty


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