Everyone dreams of having the “killer idea”.
In his book, TBWA\Worldwide vice-president Nicolas Bordas explains: ideas have the power to transform the existing state. To make an idea dominant, the key is to understand it, and therefore to ask a fundamental question: what does it transform?
Founder of several agencies, lecturer at Sciences Po, former head of CODICE – among others – Nicolas Bordas has over 40 years’ experience in the communications field. Now Vice President of TBWA\Worldwide and Chairman of TBWA\Corporate, Nicolas Bordas is one of the Top 200 LinkedIn Influencers in the world, with over 229,000 subscribers.
Sana Chennoufi
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