Happn and Mapstr: these apps accumulate millions of users worldwide thanks to a strategy that positions them as lovebrands among their competitors. Read what their managers have to say.
In this episode, Karima Ben Abdelmalek – CEO of Happn – and Sébastien Carron – founder of Mapstr – share their feedback and advice for :
- Understanding user needs
- Stimulate organic growth by creating authentic content
- Adapt to cultural differences between users in different countries
- Monetization challenges and strategies for B2C start-ups
Julien Marbouty
