Many founders spend months refining theoretical models before testing their offering in the real world. However, a successful go-to-market (GTM) strategy isn’t developed in a lab—it’s developed in the field. To find your first customers, generate traction, and structure your customer acquisition, your approach must be iterative and data-driven. How do you define …
With Germany as the central theme – In partnership with Weglot & Wyngs. Expanding abroad is often seen as an essential step in a startup’s growth. But be warned: international expansion significantly increases the complexity of a company’s structure and requires the ability to handle this new burden. Here are four best practices for successfully expanding beyond your borders, …
