1 hour of discussion between H7 entrepreneurs and Mathieu Abadon, Senior Marketing Manager at Netflix France, on the topics of digital marketing, paid, owned, and earned media.

About Netflix

  Netflix, the American multinational company, specializes in the distribution and exploitation of films and television programs through a dedicated platform. Initially, the company was only present in the commercial sector, providing an online service for renting and purchasing DVDs delivered to customers' homes, then offering rentals through a monthly subscription. Its subscription video-on-demand service began in 2007. Since then, the company has embarked on the distribution of a large number of films and television series, in which it is investing increasingly significant amounts.