On February 12, join us at H7 for the next "in an armchair" conference withLaureen Schein, founder of La Belle Boucle !

It all started with a personal quest in 2017 to learn to love her natural hair. In just a few years, Laureen Schein has transformed a simple Instagram account into a veritable hair care empire, becoming the gold standard for textured hair care in France.

First and foremost a passionate content creator, she successfully built a committed community around the "decomplexify the curl" movement before launching her e-commerce site. With La Belle Boucle, Laureen Schein has a clear goal: to offer personalized expertise and decomplexify the relationship with textured hair through a unique omnichannel experience.

Today, La Belle Boucle is:

• Over 400,000 peopleunited within the community
• 9 studios(boutique salons) opened throughout France
• €15 millionin revenue
• The first French platform dedicated to beautiful curls

Come and discover Laureen Schein's career path, her vision of retail, and a behind-the-scenes look at a rapidly growing LoveBrand.

After the conference, enjoy a drink hosted by H7!