On February 26, lemlist and H7 are organizing a roundtable discussion dedicated to outbound marketing. The goal: to go beyond theory and focus on practices that really work today.

Today, B2B teams have more data, more tools, and more AI than ever before. Yet results are not always following suit: fewer responses, longer sales cycles, and increasing operational complexity.

The goal of this roundtable discussion: to sort through the information. No sales pitches, no miracle solutions. Just concrete feedback from leaders who work on a daily basis to share what really improves sales performance in the field.

The program is based on four fundamental pillars:

• Foundations & targeting:why defining your market and your ICP is an absolute prerequisite for avoiding automated errors.
  
• Data & signals:how to clean up your database to avoid collisions and use purchase signals to prioritize timing rather than simple qualification.
  
• From intention to action:building consistent multichannel campaigns and transforming information into effective execution.
  
• AI as an accelerator:identify where AI creates a real competitive advantage and where it risks damaging your quality and credibility.

To bring together perspectives on product vision, agency expertise, and scale-up reality, we will welcome:

• Erwan Gauthier(VP Growth, lemlist), who will explain how tools are adapting to new purchasing behaviors.
  
• Basile Greiveldinger(Head of Revenue Engineering and CRM, Agicap), to share the concrete challenges of an organization with more than 500 employees.
  
• Vanessa Digonal (Head of Growth & RevOps, Bulldozer), who will explain how to adapt your strategy to the maturity stage of your business.

The event will conclude with a cocktail reception to continue discussions, meet your peers, and compare your practices in a relaxed atmosphere.

C-levels, RevOps, GTM Engineers & Sales Leaders, don't miss this opportunity to exchange ideas with other experts and leave with concrete keys to your growth.