About this event

The impact of the pandemic on the economy as a whole is clear, with all sectors affected. The communications industry, and more specifically influencer marketing, is no exception to this rule. Questioning our professions is a way of highlighting our responsibilities as communicators, but also of understanding the tremendous opportunities for communication that a brand, which is both more transparent and more creative, can benefit from. To discuss the key lessons learned over the past 18 months and the major developments in our professions, we would like to invite you to our morning conference and debate:

"The evolution of influence strategies after the pandemic: the need to be authentic, the obligation to be creative. New social and digital influence practices, through three concrete case studies in institutional communication, B2B, and consumer goods."